What Will Positioning And SEO Look Like In 2023? - Semalt Overview

It is hard to imagine any website that is successful and at the same time is not positioned. This is the absolute basis if you want it to occupy high places in search results, and thus be visited by many Internet users. If you decide to position yourself, remember that big changes await you in 2023. 

Google is focusing more and more on quality. In the case of external links, it becomes more and more important whether they are valuable. Page optimization is also growing in strength, as well as a really well-run blog that will contain internal linking. What will positioning and SEO look like in 2023?

What will change for semantic search?

When talking about trends in positioning and SEO in 2023, semantic search should be mentioned. It is based on machine learning algorithms to both identify and interpret the meaning of words and phrases on the page. This translates into higher positions for pages for queries with a specific purpose/context. The advantage of this technology is primarily a higher click-through rate. This is the effect of providing more meaningful information.

What will change for long-tail queries?

The SEO trends for 2023 that you absolutely must know if you want to be successful are conversational queries. Google puts a lot of emphasis on improving search results. The point is for customers to find the information they need as quickly as possible. However, for this to happen, it is necessary to understand how complex the language is. It was for this purpose that Google decided to launch MDA. 

It is an algorithm thanks to which natural language is to be better understood by the search engine. This includes understanding both the human language and the language users use to communicate with each other. Google emphasizes understanding conversational searches from users. Therefore, if you want your website to be in line with current SEO trends in 2023, remember that optimizing websites for the algorithms used by Google changes all the time. This is of course due to the updates that are introduced by this most popular search engine.
 If you want to keep up with the changes, you need to follow current trends. Otherwise, your site may quickly fall in the search results. To help you, you can use The Dedicated SEO Dashboard tool to determine the newest keyword in your field. Otherwise, your site may quickly fall in search results.

Will video marketing be necessary for 2023?

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Speaking of changes in SEO, it should be clearly indicated that promotional videos are very popular among consumers. Research shows that they help in making purchasing decisions. Internet users are really eager to reach for advertising videos. For this reason, it is worth deciding to implement this element as an SEO strategy. Importantly, Google has decided to introduce functions that will make finding information about an offer faster and easier. The new features that are worth remembering are primarily:
Clip tags allow you to highlight the most important parts of your recording. This means that Internet users will be able to go directly to the parts of the films they are interested in. The search tag, on the other hand, tells you how the structure of the URL works. These features make it a lot easier to optimize your videos for relevant search results.

Will the importance of the EAT parameter increase in 2023?

Google's guidelines have repeatedly emphasized the importance of amplifying EAT signals within a website. Looking to the future, search engines will continue to consider expertise. The authority and credibility of the site will also be important to them. All of this will be taken into account when evaluating content. What is next of great importance to Google is the user experience. If you want to get really good results, you need to remember that to show that the site is worth the time people spend visiting it. EAT signals can be:
This, of course, is only a small part of what can act as EAT signals.

Do you need to optimize the graphics on the website?

What Google has always done clearly and transparently has been to define practices for optimizing images on pages. Unfortunately, many website owners did not take them very seriously. In 2023, you must remember that a lot is changing in this matter. If you want to rank well in the search results, you will have to remember about image optimization. NOTE: more and more emphasis will be placed on making the graphics on the website friendly to people with disabilities or visual impairments. This is, of course, due to concern for people with disabilities, but also due to further changes that are to occur. There is more and more talk about the fact that images will allow you to search for services, products and even information. In 2023, remember to:
What can not be forgotten is also assigning a unique alternative text to each image.

Will the pages be checked for mobile or desktop versions?

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2023 also brings changes in terms of page indexing. So far, pages have been checked taking into account the computer version. From 2023, the focus will be on mobile devices. The change, of course, comes from a massive shift in what we use to surf the web. Not so long ago, most of us reached for computers. Today the situation is completely different. 

The conducted statistics clearly show that over 60% of searches are from mobile devices. This includes smartphones as well as tablets. Therefore, the importance of optimizing not for computers is growing. If you want Google to rank your website well, you need to remember to make it suitable for smartphones and more. It must load really fast and navigation should not be a problem at all.

Will Google reduce its carbon footprint?

Speaking of the changes that await us in the Google search engine in 2023, it should be mentioned that the IndexNow protocol is to appear. It is an open-source engine that search engines use to discover new, valuable content that deserves indexing. What is it about in practice? Manually reporting content changes to Google Search Console was not necessary. The search engine sooner or later visited the page and then indexed the changes. 

In 2023, the rules are to change somewhat. Google argues that a new indexing process will be used, which will be characterized by greater care for the natural environment. Surely you are well aware of the fact that not every website has to be visited regularly by Internet users. Meanwhile, it turns out that this is a very big waste of resources.

How important will structured data be?

Structured data is a subject that is highly underestimated. However, it turns out to be a serious mistake. It is mainly because Google really likes it when we explain the world to it. It appreciates when people dealing with SEO provide ready-made information, thanks to which it can recognize what type of content is on the page. Structured data is the data that helps a search engine understand what is on the page. It makes Google know if it's dealing with:
Everything indicates that in 2023 the importance of structured data will increase. Therefore, if you want to be successful, remember not to give up on it.

What is the Multitask Unified Model, or MUM?

Speaking of the changes that await us in 2023 in the field of SEO, we should mention the Multitask Unified Model, which is also referred to as MUM. This is a tribute to those who care about the highest quality search results, i.e. simply Internet users. The BERT model introduced in 2019 is therefore slowly becoming a thing of the past.

Experts emphasize that MUM is great at translating content, video analysis, and even reading images. Importantly, the actions it is capable of allow it to recognize the intentions of users, and at the same time create search results that answer really complex questions. How is it supposed to look in practice? If you enter a question in the Google search engine in English, but the page that will answer it will be in Japanese, MUM will handle it perfectly. This system has no problems with translating content on domains in another language and then returning them to the one in which the question was asked.

What to do to prepare for the upcoming change? First of all, you need to make sure that your content is polished. Remember that it will be rated well when it answers users' questions. What works really well is the FAQ section. It is worth placing it under the article. It can be a kind of summary of the content, and at the same time, it can provide concise, reliable answers to the most important questions. Meanwhile, many website owners avoid using the FAQ. This is because questions are always displayed on Google. There is a widespread belief that if something is visible, few people will click on it.

It seems that what will lose its importance will be key phrases. What does it mean? Concentrating on creating content in which the key phrase will be repeated a number of times will not be so important anymore. However, what you will need to pay attention to will undoubtedly be recognizing the intentions of users. It may turn out that the content will have to be shared, bearing in mind to whom it is directed to. It is worth remembering that a person who is only looking for information is different from a person who is determined to buy something. It is difficult to say today whether MUM will really be such a powerful tool. However, we will surely find out soon enough.

Will Google continue to use popular cookies?

Cookies are primarily advertising, but also analytical activities. It turns out, however, that in the next year, Google will probably stop using them. As a result, those who want to advertise their products or services will have significantly fewer opportunities. This is where SEO, which has never been cookie-based, comes into play. It turns out that greater privacy is a great opportunity for SEO to spread its wings. It will also be possible to show that offering products and services to those who actually want them is definitely more effective. Today, ads go to those who were looking for something and then were selected based on data provided by a Third Party Cookie. If an ad reaches someone who doesn't want it at all, it's unlikely to deliver the expected result.

A new year usually brings some changes. This applies to almost all areas of life. The same is true when it comes to SEO. The projects presented by us will certainly come into force in 2023. Whether they will prove effective, how they will affect search results, whether Internet users will be satisfied with them - time will tell. You can definitely see one thing in them: Google is doing everything to improve quality. Positioning will certainly be different from before. Its goal will be the complete satisfaction of Internet users. If you decide not to adapt to the new rules, you have to reckon with the fact that your website will not occupy the best positions in search results. This, in turn, can mean serious problems.